Overblogging
June 2nd, 2009How many blog posts a day is too much? In The Zen of Blogging, by Hunter Nuttall, Nuttall alludes to blog posting frequency as dependent on the blogger, that there is no posting number too high or too low:
“Well, this one posts only once or twice a week. That doesn’t seem like enough. Is this a bad posting frequency?”
“No, it’s a wonderful posting frequency…”
“I see. And what about this one? This blogger posts multiple times per day. That seems like way too much. Is this a bad posting frequency?”
“No, it’s a wonderful posting frequency…”
However, back in 2006 Seth Godin posted that RSS fatigue was already setting in.
While multiple posts get you more traffic, they also make it easy to lose loyal readers.
I can attest to RSS fatigue personally as, after several months following, I’ve unsubscribed from blogs that posted 20+ times a day.
With so many social media sites out there right now (Twitter, Facebook, LinkedIn), posting dozens of times a day risks losing your loyal readers to RSS fatigue. Posting once every few months assures that no one will read your blog.
Like Zen, there must be a balance.
